Hire a Blogger to Promote your Business so you can grow your business with an efficient marketing strategy. It’s not just about making money but also about gaining social status that will help you maintain recognition in the future.
Since the pandemic, Digital presence has been significant, as explained in the importance of digital marketing for franchises. Since it makes purchasing more accessible, online branding has grown dramatically. Select your desired product, add it to your cart, and tada!
Ways Of Promoting Your Business
As a Business owner, your first concern would be how to promote your business in the best possible ways. Because this is a digital era, the main point of your attention should be through digital marketing. Moreover, according to the zipper, 81% of shoppers conduct online research before purchasing.
The global Digital Advertising and Marketing Market is to Reach $786.2 Billion by 2026, according to Globe news wire! So you should try to follow different strategies and hire people to help you skyrocket your business in no time!
Although, given the fierce competition, it is critical to have a well-developed website or blogging strategy.
Before proceeding with the article, I’d like to clarify the difference between Blogging and running a website. Since many people mistake a blog for a website, but there is a significant distinction between these two marketing strategies.
| website | Blog |
| The website contains professional content | Blog mainly contains compelling and educational content. |
| The website stays static and doesn’t involve to much-updating | Blogs are updated continuously |
| Website doesn’t need much SEO optimization | Blog needs SEO optimization |
| Websites are worked with inbound marketing. | Blogs work with inbound and outbound marketing both. |
Advantages Of Blogging
As I discussed the difference between both strategies, you might get a good idea that Blogging is better than a website. If not, I’ll explain the advantages of Blogging here:
- Blogs make your content more organized and creative.
- Blogs can be a part of a website that makes it more appealing and brings in more traffic.
- Blog content is optimized for SEO (search engine optimization), making it easier to rank your content.
- Blogs include RSS feeds (such as newsletters or web notifications) to keep your audience updated.
- Blogs can help viewers and customers learn more about your company.
Blogs are essential for your business to reach out to more potential customers. However, Blogging requires effort and time to produce engaging content. Managing everything side by side can be strenuous for a business owner.
So, you’ll need to hire a blogger to market your company effectively But who is a blogger?
A blogger has good writing skills and knowledge that allow him to write for an online journal or website daily.
There are many types of bloggers, such as:
- Travel blogger
- Political blogger
- Personal blogger
- Fashion Blogger
- Pop culture blogger
- Photography blogger
- Health and fitness blogger
- Food blogger
- Lifestyle blogger
Bloggers have extensive marketing knowledge, which allows their content to reach a high level of success. However, bloggers begin blogging for fun or writing in their diaries but eventually turn their hobby into a career.
Bloggers use their blogs as a digital marketing strategy to persuade website visitors to read all of the content. In contrast, customers can relate to blogs, facilitating direct communication with brand producers.
Therefore, hiring bloggers can benefit any business in promoting its brand and products.
Benefits To Hire A Blogger To Promote Your Business
While you consider whether you need to hire a blogger, here are some of the significant benefits of hiring a blogger to promote your business to help you make your decision:
More Time To Manage Your Business
It is challenging to manage all of your business and website work as the owner of your company. When your blog is so crucial to the promotion of your business, you can not afford to make minor mistakes while writing it.
Hiring a blogger, on the other hand, will make your job easier while also providing you with the expected outcome. Moreover, giving the blogger your essential information and expectations will yield incredible results.
Besides, you can use that time to develop your company’s growth and financial strategies. I’ll be sure to show you some more advantages.
Creative Content
While creating creative content is only for some, you need to think again if you believe you can draw in readers with your dull tone.
Because readers require something creative that can flow with the waves of words.
Hire A Blogger To Promote Your Business With A Different Perspective
As an interested businessman looking for new marketing ideas to reach more potential customers, you should look to bloggers for inspiration.
Bloggers have learned approaches for marketing their content on various social media platforms. Whereas soliciting feedback from viewers and working on their suggestions and topics can yield the desired results.
Scheduled Blogs
Publishing a blog at the precise time of any occasion or event is a compelling strategy for promoting your business.
Whether it’s a sale, a new product, or new features of your company, consistency is a skill most bloggers possess to keep your audience informed about your brand.
Qualities To Look at When You Hire A Blogger To Promote Your Business.
- Knowledge
A good blogger must be well-versed in their industry and digital marketing because each business requires a different tone and range of skills.
Besides, bloggers with a dynamic style can adapt to your needs.
Furthermore, knowing how to make your content more engaging is part of a blogger’s skill set.
- Unique And Error-Free Content
When hiring a blogger for your business, keep in mind that having unique content that is plagiarism and error free is essential. A minor mistake can be detrimental to your brand/product.
So, a good English writer is required, as is someone who ensures your unique content.
- SEO Friendly Content
A content SEO strategy is required to ensure your message reaches more extensive audience . Since, SEO Content necessitates keyword research, on- p,age and off-page optimization, and ranking your website on Google.
Therefore, hiring a blogger with strong SEO skills is critical.
- Promotional Abilities
Since, It takes a lot of work to promote a business, a good blogger will take this responsibility sincerely and use his entire skill set to promote your company.
An experienced blogger will have a network of people who can help with content marketing. However, having an active social personality as your blogger, on the other hand, will give you all promotional hives.
- Trust and Reliability
Posting a blog is about more than just writing; it’s about demonstrating your company’s loyalty and building trust in the eyes of your customers.
Furthermore, it is critical to consider dependability when hiring a blogger to promote your business because how they work and how much they input will influence the outcomes. Although, knowing about their previous work can be beneficial.
- Researching Abilities
Writing research-based content can help you stand out from the crowd. Moreover, what strategies your competitors use and how you outperform them all fall under research abilities.
Hiring a blogger with spy-like abilities can help promote your company.
- Ghostwriting
It would be best to find a blogger unconcerned about needing credits. You should hire a blogger who agrees that all purchases made on your website because of their content will belong to you or your company
The audience will be more interested if they can find your name on each blog
- Audience Targeted Content
A capable blogger attempts to write SEO-optimized blogs, but a compatible/engaging tone is more noteworthy to him.
SEO-optimized content may need a mess of keywords, which may irritate our eyes. A good blogger writes in a way that can relate to the reader and that the reader finds himself immersed in the content to attract viewers. Bloggers understand that engagement is vital for results; therefore, long-form and clickbait content is an important marketing strategy.
How To Hire A Blogger To Promote Your Business
So, you’ve finally decided to hire a blogger to promote your business. While you have an excellent checklist to keep while looking for qualities in a blogger, it is also essential to take some steps to begin your search.
- Note Down Your Requirements
Before you begin your search for a blogger, you will need to figure out the type of blog posts you want. Besides, you can advertise your product on Google or social media.
It all depends on your business or product. However, you can find relevant posts by typing a keyword into Google.
Also, it would be helpful to list all the requirements for your expected outcome.
These requirements may take the form of the following:
- Location
- Deadline
- Experience
- Availability
- Cost
- Language
- Knowledge
- Decide Whether You Need A Freelancer Or A Full-Time Employer
After listing your requirements, you must decide whether to be a freelancer or a full-time employee.
| Freelancer | Full-time employee | |
| Payment method | Gets paid per project gets its | Gets paid monthly |
| Workplace | Works remotely from any city or country. | Can work remotely or onsite. |
| Working time | Have to do work whenever needed. Flexible timings. | He only works from Monday to Friday. Fixed timings. |
| Learning scope | High | Less |
However, Depending on your requirements and financial situation, employment status has different pricing structures. Before hiring one, you should know few differences between freelancers and full-time employees.
- Decide A Salary Structure
Before you post a job listing and filter out bloggers from the applications, you need to make a salary structure.
The type of employment and your needs will determine the salary structure. A blogger’s job is to write, but if you want to hire a blogger to promote your business, you will be assigned multiple tasks. Publishing and promoting your content across multiple platforms takes a lot of work.
Therefore, create a pay structure based on the quality of the blogger’s work and their abilities.
- Use Social Platforms
Since you have created a comprehensive list of your requirements and salary struct, beforeore you look for a blogger, posting a job ad on any social platform explicitly designed for hiring employees is an excellent way to hire a blogger to promote your business.
However, there are some of the best platforms available as well.
- Upwork
- Fiverr
- Freelancer.com
- Guru.com
| Pros | Cons | |
| Fiverr | 1- Vast filter options available. 2- Pricing packages are available for employers. |
1-No communication with administration. 2-Work tracking is not available. |
| Upwork | 1-You can select a Freelancer according to your quote price. 2- Skills tests and badges are provided |
1-Biding option for freelancers. 2- Few options available for pricing. |
| 1- Active networking 2- Very easy to pitch and find or hire according to your requirements. |
1- Elevated chances of fake profiles. 2-Can take more time investment. |
|
| Freelancer.com | 1- Formal negotiations available. 2-Protection is available for buyers and sellers. |
1- Less user-friendly browsing options according to one niche. 2-Bidding options are available for freelancers |
| Guru.com | 1- User-friendly for buyer and seller both. 2-Protection and multiple payment options are available. |
1- High fee deduction. 2-Chances of having fake clients. |
Although Fiverr differs. Unlike other platforms mentioned, you don’t need to post a job ad. You can easily filter out gigs and find the one according to your requirements, as explained in how to hire on Fiverr.
To write a good job ad, you should follow these steps to attract preferable candidates:
- An Attractive Headline.
Creating a headline is necessary that can catch a an applicant’s attention. Therefore, your heading should include the most crucial information, such as “health and lifestyle blogger needed for a long-term project.”
So, that will quickly grasp the sights of your preferred blogger.
- State Your Requirements
Besides an appealing headline, you should write down your requirements .However, the specifications include whether you require research-based work, the average length of your blogs, and so on.
- Qualifications
If you want a blogger with specific qualifications, please just or example, if you want someone with a finance background, make that clear in your job posting.
- Pay Charges
It would help if you considered how much you could afford to pay in fees. Provided, many highly expeMany-demand writers will only respond to a job ad if the employer can afford their fees.
Although, you could also request that bloggers quote their fees when submitting their applications.
- Take References To Hire A Blogger To Promote Your Business
Aside from posting job ads, you can also get referrals from friends and family who may know a blogger or have previously worked with one. Therefore, It is preferable to hire a trusted blogger whose work you are already familiar with to promote your business.
- Search On Google And Social Media
To shorten your search time for a blogger, you can use Google and other social media platforms such as Facebook, Instagram, and YouTube.
Since Bloggers have used social media to promote their work to their network through a website. You can quickly get an idea of a blogger’s work by visiting their websites.
- Send Emails, And Shortlist The Candidates
When you find some excellent profiles and candidates, you can now message or email them individually. Also, you might request an asses to see if they can write to your specifications. It would help if you were to the point while you message the candidates and learn more about their knowledge.
Furthermore, you can also shortlist the candidates whose work resonates with you and talk further.
- Interview The Candidates
It is responsible work to hire a blogger to promote your business since the future of your business depends upon it.
Therefore, while shortlisting 2-3 candidates, you should also interview them and ask them any questions to meet
FAQ ( Frequently Asked Questions)
1- Does Hire A Blogger To Promote Your Business gives more traffic?
According to marketing experts, businesses with blogs attract 55% more traffic than those without blogs.
2- Is It Expensive To Hire A Blogger To Promote Your Business?
It can cost anywhere from $5 to $150, depending upon the market you are hiring from and the blogger’s quality of work and experience.
3- Is It Necessary To Hire A Blogger To Promote Your Business?
It depends. However, hiring a blogger to promote your business will be beneficial if you want to do more inbound marketing of your business/product. Also, bloggers help the best to develop trust in a customer and make him come back.
4- Should You Hire A Blogger To Promote Your Business For Small Businesses?
Yes, Blogging can help your small business quickly gain traffic and identity. Moreover, A good blogger can do wonders in this case with his markies. As provided on firstsiteguide.com, about 64% of all small businesses have at least a website or a business blog.
5- Is A Blog More Important Than Having A Website?
Yes, because blogs are informal types that relate more with the audience and keep updating the reader.
6- Does The Blogger Provide Revisions?
Yes, you can ask for revisions from a blogger. But, if a blogger has fixed the number of modifications they give, you should stick with it.
7- Should You take a trial test before hiring a blogger to promote your business?
Yes, you should take a trial test before hiring a blogger to have an in-depth assessment of the blogger’s skills.
8- Is Communication Important While You Hire A Blogger To Promote Your Business?
Yes, you’ll need to communicate with your blogger that what you expect from them. When and how you want your content to show up in your blog should be clarified to your blogger before you hire them.
9- Where Should You Post To Hire A Blogger To Promote Your Business?
You can post on different hiring platforms such as Fiverr, Upwork, freelancer.com, guru.com, and LinkedIn. Moreover, there are many social media platforms, such as Facebook, Instagram, etc., and websites where you can get some good candidates for your Blogging.
10- What Are The Website To Hire A Blogger To Promote Your Business?
These are the nine best websites that can help you to hire a blogger to promote your business:
- Google ( you can find many blogger’s websites)
- BloggingPro
- Freelance Writing Jobs (FWJ)
- Indeed
- ProBlogger
- FlexJobs
- Freelance Writers Den
- SimplyHired
- MediaBistro
Conclusion
Even though we have explained all the necessary steps, you must remain concentrated owill need to focus while hiring a blogger to promote your business. It’s similar to capturing a fish in a pool, and in this competitive era, you should consider all qualities when hiring.
We have explained everything in this article, and we hope you will find it helpful in making a good decision. However, you can share this article with someone looking for a blogger to promote their business.
Please let us know which part of this article you are interested in, and feel free to leave a comment if you have any questions about it.