Freelance Digital Marketing Definition

Freelance digital marketing definition is the process of marketing products and services by freelance digital marketers. This procedure includes using electronic devices such as computers, laptops, mobile phones, tablets, and the internet for marketing.

Furthermore, in simple words, the definition of freelance digital marketing is the advertisement of products through digital channels, social media, and mobile apps by freelance digital marketers.

What Is Freelance Digital Marketing?

Freelance digital marketing definition is the advertisement and promotion of the brand through digital channels. Marketing includes all activities to promote products; as a result, the company and business sales increase.

Moreover, Freelance digital marketing definition is moving businesses toward success by advertising using different digital channels.

Methods Of Freelance Digital Marketing

Freelance digital marketing uses online and offline advertising platforms and boosts sales.

Online Freelance Digital MarketingOffline Freelance Digital Marketing
Search Engine Optimization (SEO)Television
Search Engine Marketing (SEM)Mobile phone (SMS, MMS)
Social Media Marketing (SMM)Ring tone
e-commerce marketingOn-hold ringtone
Comparison of Online and Offline Freelance digital marketing

Online Freelance Digital Marketing

Online freelance digital marketing includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), e-commerce marketing, social media marketing, content marketing, email marketing, influencer marketing, etc.

Display advertising, content automation, ebooks, optical disks, and games are online digital marketing platforms. Furthermore, it has great scope and wide range.

Offline Freelance Digital Marketing

The scope of freelance digital marketing is increasing day by day. As a result, the high demand for freelance digital marketing extends from online to offline platforms. Offline digital marketing platforms include marketing through Television, mobile phone (SMS, MMS), ring tone, callback, on-hold ring tone, etc.

Moreover, offline freelance digital marketing is less comprehensive than online freelance digital marketing.

Types Of Freelance Digital Marketing

Search Engine Optimization

Search engine optimization is an essential type of freelance digital marketing. In SEO, the digital marketer ranks the client’s website on the first page due to organic traffic increases on the website.

Moreover, SEO is optimizing website technical configuration, content optimization, and proper use of links to increase website rank and traffic.

There are two types of Search Engine Optimization.

  • Off-page Optimization 
  • On-Page Optimization

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the second type of digital marketing. Both SEO and Search Engine Marketing have similarities and differences.

Search Engine Optimization is the ranking of a website organically by using different techniques, while Search Engine Marketing is optimizing a website on a search engine by paying to the search engines.

In addition, Search engine Marketing is more expensive than Search engine optimization.

Pay Per Click (PPC)

Pay-per-click is the paid advertising method. In this method, an advertiser has to pay search engines; as a result, the website’s visibility increases. The business has to pay for each click, and it is costly.

Pay-per-click is another paid advertisement method to rank websites and get more traffic. It falls under the umbrella of Search Engine Optimization.

Social Media Marketing (SMM)

Social media marketing is the advertisement of products and services on different social media channels, for instance, posting content on Facebook, Instagram, Twitter, Pinterest, etc. Freelance digital marketer runs paid campaigns. As a result, it increases brand sales and success.

Social media use is increasing daily; therefore, Social Media Marketing is the easiest and most effective way of marketing. Nowadays, most businesses are online; therefore, the scope of social media marketing is vast.

Email Marketing

Email marketing is another online way of digital marketing. It is a highly effective and long-lasting method of digital marketing. Freelancers always use engaging, relevant, informative content for customers.

In Email marketing, it is not acceptable to send repeated emails to the same customers. Consequently, the customers are fed up with repeated emails and select the unsubscribe button. Ensure your emails are trustworthy, relevant, appropriate, conversational, and strategic.

Content Marketing

Content marketing is another approach that stresses effective, informative, and relevant content to attract the target audience. It has types such as content strategy, distribution, and content.

Indeed, the content strategy contains all detail of the content plan of the client. The content strategy aims to choose relevant information for the target audience.

Consequently, content strategy attracts the target audience and traffic increases. Content includes article and blog writing, ebook, landing pages, website copy, and whitepaper.

Freelance Digital Marketing Tools


Semrush is the best free online marketing tool. It is accessible on 14 days trial with limited features. Semrush helps the user find keywords for SEO and PPC campaigns to avail opportunities for building backlinks, auditing On-Page SEO, and tracking the ranking of the relevant keyword.

It exists in both free and paid versions. The free version has limited features, whereas paid version has unlimited functions. Semrush exists in three plans.

Pro plan $119.95
Guru plan $229.95
Business plan $449.95

Moreover, Semrush provides the best keyword analysis, backlinks, top traffic sources, and best-performing pages of top competitors; as a result, it enhances the website’s visibility.

SiteChecker Pro

SiteChecker Pro is a digital marketing tool to check out website search activity. It is a very reliable tool and is available on a free trial for seven days. You can check not only the website search activity but also track the ranking of websites on daily bases. Furthermore, it enables the user to analyze the changing trend of the website’s ranking with time on essential keywords.

SiteChecker Pro has a SiteAudit tool that enables users to check on-page SEO and Technical SEO. It is a reliable tool because Google Analytics and Google Search Console are connected with SitChecker Pro to fetch accurate data.

SiteChecker Pro exists in free as well as paid versions. The free trial has limited features, whereas the paid version has unlimited functions. It is available in four plans. Almost all plans have the same features, except for differences in the number of keywords and backlinks.

  • The basic plan price is $23
  • The standard plan price is $39
  • The premium plan price is $79


SERanking is an SEO software that contains all-in-one SEO software tools. You can check your website search performance and rank daily; as a result, make your website SEO friendly.

Indeed, this tool deals with technical SEO. You can check your website’s search performance quickly because of an easy interface of SERanking.

Moreover, SERanking helps to improve technical SEO and On-page SEO. Like, Semrush and SiteChecker Pro, SERanking has existed in free and paid versions. It has three pricing plans.

Further, it has unique pricing plans. It allows daily, three days, weekly, monthly, 3-month (quarter), 6-month plans, etc.

  • Essential $31.20/month
  • Pro $71.20/month
  • Business $151.20/month


Ahrefs is the best SEO link-building tool. It enhances the search activity and ranking of websites on search engines. It enables users to check out backlink profiles and broken links and find link-building opportunities; as a result, visibility increases.

Ahrefs exists in both free as well as paid versions. Users can avail opportunity from a free trial to check its performance. Moreover, it has three subscription plans.

  • Lite plan $99
  • Standard plan $199
  • Advanced plan $399

Furthermore, some freelance digital marketing tools are completely free. Following are list of entirely free tools.

  • Google Analytics
  • Google Search Console
  • Bing Webmaster tool

Why Is Freelance Digital Marketing Essential?

Marketing is essential to increase business sales and earnings. Now, it is the digital age; almost all businesses are online. As a result, digital marketing is necessary for successful business sales and gaining more traffic.

However, there are many ways of digital marketing, online and offline, to the target audience. Freelance digital marketing is like the backbone of business progress. Without digital marketing, there is no progress in online business.

Moreover, to read about Freelance digital marketing, read this article How Does Freelance Digital Marketing Work?

Pros And Cons Of Freelance Digital Marketing

Firstly, there is no boss, i.e., you are your boss.Firstly, freelance digital marketing has no fixed income like a regular job,
Secondly, flexible timing allows you to complete your projects anytime, anywhere.Secondly, this field has no end to gratuity and allowances like a job.
Thirdly, there is no regular office time for 9 to 5 jobs. You can earn according to your abilities and struggle.Thirdly, there is tough competition in this field, and very difficult to earn income among other freelance competitors.
Lastly, you have a chance to learn new things every time.Lastly, a freelance digital marketer must save money for the future due to a lack of allowances and end of service.
Pros and Cons of Freelance Digital Marketing

Digital Freelance Marketer

A freelance digital marketer is responsible for promoting the brand and moving the business toward success. A freelancer is a temporary employee, and he is his boss. He follows the client’s instructions and sets his working hour according to his choice.

The demand for digital marketing is increasing daily because almost all businesses are online. Freelance digital marketer works from home to promote clients’ product and enhance sales. They work with clients on hourly rates, salary base, and partnerships depending on the client and freelancer’s requirements.

In brief, freelancer work is stress-free and easy because an employee is his boss. Moreover, they promote products and services on different social media networks. Following is the list of social media networks.

Social Media Network
List of social media networks

Steps Of Becoming A Freelance Digital Marketer

Following are the steps to becoming a successful freelance digital marketer.

  • Knowledge of necessary skills
  • Make your website
  • Start writing a digital marketing blog
  • Expert in specific skill
  • Purchase tools and become expert
  • Provide services free of cost in the beginning to gain experience
  • Spend time on different freelance platforms to build your portfolio
  • Build your portfolio
  • Plan next to make an agency

How Many Freelances Digital Marketers Earn

The earning of freelance digital marketing depends on many factors, for instance, beginner, fresh, experienced, expert in skill, etc. The income is different at every level in this field. Some clients pay on an hourly basis, some pay weekly, and a few pay monthly.

Moreover, each client’s pay rate differs from another according to the type of work and experience. The average hourly rate for freelance digital marketers is between $50 to $200.

A person who is an expert in this field can earn much due to his experience and ability.

Frequently Asked Questions (FAQs)

1. What Is Freelance Digital Marketing Definition?

Freelance digital marketing definition is the marketing of products and services on digital channels using different electronic devices. It plays a vital role in the success of every business. Moreover, in digital marketing, customers are attracted by email, content, social media platform, pay-per-click, etc. 

2. What Are Methods Of Freelance Digital Marketing?

There are two freelance digital marketing methods: online and offline. Online digital marketing deals with the marketing of products and services using the internet and online social media platforms, whereas offline digital marketing deals with the marketing of products using offline platforms, for instance, television, mobile phone (SMS, MMS), ring tone and on-hold ring tone, etc.

3. What Are Differernt Types Of Freelance Digital Marketing?

There are many types of freelance digital marketing, for instance, Search Engine Optimization (SEO), Social Media Marketing (SMM), email marketing, content marketing, Pay-per-click, affiliate marketing, and influencer marketing.

4. What Are Differeent Tools Of Freelance Digital Marketing?

Tools are beneficial in freelance digital marketing because they make the task easy. Due to tools, a freelance digital marketer can complete his work quickly and effectively. Furthermore, many digital tools include Semrush, SiteChecker Pro, SERanking, OnlyPult, Ahrefs, Mailchimp, Tidio, Yoast SEO, Canva, Optinmonster, Trustpost, WP-Rocket, Cloudflare, Google Search Console, Google Analytics, Google Trends, etc.

5 .What Are The Importance Of Freelance Digital Markting?

Like traditional marketing, Freelance digital marketing is significant for online businesses. You can also advertise your products to get sales through digital marketing. It helps a lot to increase your sale and earnings.

6. What Is Freelance Digital Marketer?

A freelance digital marketer is a person who is an expert in digital marketing skills and provides services to clients; as a result to earn income. He boosts the business from zero to peak due to his abilities and skills.

7. How To Become A Freelance Digital Marketer?

Many people need clarification about how to become a freelance digital marketer. It is a relatively easy task and requires hard work and patience. Moreover, you have to be an expert in digital marketing skills. Provide your services on freelance platforms, for instance, Upwork, fiver, people per hour, freelancer guru, etc.

8. How Can I Become Freelance Digital Marketer With No Experience?

Experience is not essential for starting any skill. You must have patience and passion for learning any skill. First, spend time learning, then provide your services at a low cost on different freelance platforms. Once you get experience, you earn more by showing your portfolio.

9. What Are Advantages And Disadvantages Of Freelance Digital Marketing?

Everything has two sides, good and bad. It has advantages, you don’t have a boss, and you can complete your work where you want and earn according to your struggle, whereas it has some disadvantages, lack of end of gratuity, allowances, no fixed income, etc.

10. What Is The Average Income Of Freelance Digital Marketer?

The income of freelance digital marketers varies from person to person due to different calibre, abilities, and experience. At the beginning level, your income rate is low due to fresh and has no portfolio. As soon as you experience, you earn more than new marketers. The average income of a freelance digital marketer is from $50 to $200.


To conclude, Freelance digital marketing definition is an advertisement of products; as a result, to get ranking and earn more income. Additionally, there are two ways of digital marketing online and offline. Indeed, Search engine optimization, Social media marketing, email marketing, content marketing, and many other types of digital marketing.

Furthermore, different tools help make tasks easy for digital marketers. Now freelance digital marketing is crucial because almost all businesses are online. The demand for digital marketing is increasing daily due to its high demand.

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About Saba Ashraf

Avatar for Saba AshrafSaba Ashraf is a Content writer and instructor. She holds a Master's degree in English Literature. More than two years of experience in writing SEO-friendly Blogs and articles according to the demand of the users.

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